A Updated Identity for GBR is Shown.
The administration has disclosed the branding for the new national rail body, representing a major advance in its strategy to take the railways into public ownership.
A National Design and Familiar Emblem
The updated livery incorporates a patriotic design to echo the national flag and will be used on GBR trains, at railway stations, and across its online presence.
Notably, the symbol is the distinctive double-arrow symbol historically used by the national rail network and originally designed in the mid-20th century for the former state operator.
The Introduction Plan
The rollout of the design, which was designed in-house, is scheduled to happen gradually.
Travellers are scheduled to start spotting the newly-branded services throughout the UK rail network from the coming spring.
Throughout December, the visuals will be showcased at major stations, like Birmingham New Street.
A Path to Nationalisation
The legislation, which will allow the establishment of Great British Railways, is currently making its way through the legislative process.
The government has stated it is taking control of the railways so the system is "owned by the public, working for the people, not for private shareholders."
GBR will unify the operation of passenger trains and infrastructure under one umbrella body.
The government has stated it will merge seventeen various organisations and "eliminate the problematic red tape and poor accountability that has long affected the railways."
Digital Features and Existing Ownership
The introduction of Great British Railways will also involve a dedicated mobile application, which will enable users to view train times and reserve tickets absent additional fees.
Disabled users will also be have the option to use the app to book assistance.
Several operators had previously been nationalised under the previous government, such as Southeastern.
There are currently seven operating companies now in public hands, accounting for about a one-third of journeys.
In the past year, c2c have been brought into public ownership, with more likely to be added in the coming years.
Official and Sector Response
"This is not simply a new logo," commented the relevant minister. It represents "a new railway, shedding the issues of the previous system and concentrated completely on delivering a proper passenger-focused service."
Industry leaders have welcomed the government's commitment to enhancing services.
"The industry will carry on to work closely with relevant bodies to ensure a seamless transition to Great British Railways," a representative said.